Portland Agenda
Attendee Check In
The Way The World Communicates Just Changed – Have You?
- Chris Smith, Chief Evangelist, & Contributing Editor, InmanNext, Inman News, @Chris_Smth and @InmanNext
Every single aspect of our lives is being impacted by technology.
Unfortunately this has left a lot of Realtors scrambling, playing Checkers when the game is now Chess.
Our pictures are now being taken with apps like Instagram on our phones and shared immediately, not with our cameras which lack wifi. Our interests and hobbies are being shared on sites like Pinterest, not our vision boards of days past. Path is forcing us to rethink the social web and which connections really matter by limiting the number of connections. We no longer make phone calls we use Voxer. Languages from other countries are instantly translated with World Lens. Google Currents allows everyone to become a media company for no cost.
Excited? We are!
During the opening session at Agent Reboot, Inman News Chief Evangelist Chris Smith will share which technologies are here, which technologies are coming and which technologies will make your business better in 2012.
Live Demo: I Suck at Twitter Please Help Me
- Katie Lance, Social Media Director & Contributing Editor, InmanNext, Inman News, @katielance and @InmanNext
How to Generate Business Using Facebook
- Jimmy Mackin, Founder, MLSApp.com & Frugyl, @jimmymackin
Are you struggling to generate business using your Facebook page? You are not alone -- the overwhelming majority of agents have yet to close a single deal as a result of their Facebook marketing. In this 15 minute session, Jimmy Mackin will share with you a strategy you can use to begin to generate real business in 2012.
Video Version 2.012
- Darin Persinger, Founder, ProductivityJunkies.com, @darinpersinger
Video isn't the future of marketing online. Video is now. Not only is video taking over the internet, there is a perfect storm of technology, hardware, software and publishing platforms making it simple and affordable to implement. Afraid to get in front of the camera? Don't know what to say? Learn 3 methods of implementing video in your business where you do NOT need to be the center of attention. Also, discover the power of YouTube and unleash it!
Real Estate Marketing – Yesterday vs. Today
Jay Thompson, Director of Inustry Outreach and Social Media, Zillow
Real estate marketing has changed dramatically in the last 20 years. In this presentation Zillow will look at where we’ve been, where we are now, and offer free tools to bring you into today’s marketing world..
Morning Break
Live Demo: Transform Your Back End Business with Free Tools from Google
- Chris Smith, Chief Evangelist, & Contributing Editor, InmanNext, Inman News, @Chris_Smth and @InmanNext
Google now does a lot more than just search. We know you know that but are you really maximizing your use of the peripheral tools Google offers?
With the popularity of Android, the rapid adoption of the Chrome browser and must use tools like Analytics and Google Docs, Google should be an integral part of your business.
During this hands on live session presented by Chris Smith you will learn the best kept secrets that Google has to offer across their amazing (and mostly free) product line.
Is Google+ the new CRM? Is a Hangout something that can really be used for business? Are you tracking your success online with Goo.gl?
This session will be full of practical and useful takeaways. Please have some extra paper ready!
How Conventional Media is Limiting YOUR Income and How to Break a 50-year Cycle
Presented by PNC Mortgage
- Jim Marks, President & Internet Anthropologist, Virtual Results, @jimmarks
Conventional Media has created a glass ceiling on your income for 50 years. In this rapid-fire, information packed session, Internet Analyst Jim Marks will explain how social media is changing the way that Real Estate professionals build better, BIGGER and more connected businesses.
Live Facebook Drill Down: Content Strategy
- Katie Lance, Social Media Director & Contributing Editor, InmanNext, Inman News, @katielance and @InmanNext
The difference between a successful real estate pro on Facebook and one who is not – is someone who has a content strategy. In this quick demo, learn how to create 30 days of content in one sitting using a content grid, how often to post and how to post interesting and engaging content. Find out what works and what doesn’t work. Take your Facebook presence from a one to a TEN!
Marketing Your Marketing
Stephen Pacinelli, VP Real Estate Events, Move, Inc., @stevepacinelli
11:50am – 12:00pm
REmessenger/Wrap Up
Chris Smith, Chief Evangelist, & Contributing Editor, InmanNext, Inman News, @Chris_Smth and @InmanNext
Katie Lance, Social Media Director & Contributing Editor, InmanNext, Inman News, @katielance and @InmanNext
Lunch Break
There is an App for That
Darin Persinger, Founder, ProductivityJunkies.com, @darinpersinger
Ther is an app for everything, it seems. That doesn't mean you have to use it. Eliminate app hoarding and zero in on the ones you need daily in your business. These apps help you increase your productivity, business, track finaces, etc.
Untangling the Web
Jim Marks, President & Internet Anthropologist, Virtual Results, @jimmarks
Facebook Profile, Facebook Business Page, Twitter, LinkedIn...WHERE DO I FIND THE TIME?!? Jim Marks, President of Virtual Results, the preeminent real estate website company, will share how agents can simplify their online strategy and create a significant internet presence in less time with less confusion.
Live Facebook Drill Down: Intermediate — Ads & Tagging
- Chris Smith, Chief Evangelist, & Contributing Editor, InmanNext, Inman News, @Chris_Smth and @InmanNext
There has never been an opportunity to get your marketing in front of the exact audience that wants it like the opportunity Facebook Ads presents.
The newspaper? Good luck with that. Craigslist? Pretty crowded pond. Home Books? Honestly.
By properly targeting Facebook Ads, having the right image, writing amazing copy and using a landing page that converts you can reach the smartest, savviest and best clients in your market. We will show you exactly how to do it and how cost effective it can be!
How Do You Nurture Your Clients?
- Presented by Lowe's
Live Facebook Drill Down: Avoiding a Social Media Disaster
Jimmy Mackin, Founder, MLSApp.com & Frugyl, @jimmymackin
Avoiding a Social Media Disaster
It takes a lifetime to build a reputation and only one tweet to destroy it. Jimmy will show you how to uncover who is talking about you and where. He’ll share with you the tools that you need to know about, how to address a negative review and finally how to amplify a positive experience to turn it into word of mouth marketing gold.
How to Reach Consumers in a Technology Era: Be Conspicuous, Be Connected, Be Convenient
Learn how you can grow your business in a high tech era from Michael Callaghan, Vice President, Digital Marketing, Century 21
Anatomy of an Agent
Moderator:- Katie Lance, Social Media Director & Contributing Editor, InmanNext, Inman News, @katielance and @InmanNext
- Jay Thompson, Zillow
- Wendy Forsythe, Atlantic & Pacific Real Estate (CA), Inc.
- Glenn Sanford, eXp Realty LLC, @ceoglenn
- Chris McGeary, Century 21
ReMessenger/Wrap Up
- Chris Smith, Chief Evangelist, & Contributing Editor, InmanNext, Inman News, @Chris_Smth and @InmanNext
- Katie Lance, Social Media Director & Contributing Editor, InmanNext, Inman News, @katielance and @InmanNext






