Seattle Agenda
Attendee Check In
The Way The World Communicates Just Changed – Have You?
- Chris Smith, Chief Evangelist, & Contributing Editor, InmanNext, Inman News, @Chris_Smth and @InmanNext
Live Demo: I Suck at Twitter Please Help Me
- Katie Lance, Social Media Director & Contributing Editor, InmanNext, Inman News, @katielance and @InmanNext
Live Facebook Drill Down: Timeline for Pages
- Jimmy Mackin, Founder, MLSApp.com & Frugyl, @jimmymackin
In this 15 minute session, Jimmy Mackin will cover the "must know" changes and how they impact your Facebook marketing strategy. He will cover how to set up your page, how to add/remove/highlight content, the changes to Facebook apps, and how to effectively use your Facebook page to generate business
Video Version 2.012
- Darin Persinger, Founder, ProductivityJunkies.com, @darinpersinger
Video isn't the future of marketing online. Video is now. Not only is video taking over the internet, there is a perfect storm of technology, hardware, software and publishing platforms making it simple and affordable to implement. Afraid to get in front of the camera? Don't know what to say? Learn 3 methods of implementing video in your business where you do NOT need to be the center of attention. Also, discover the power of YouTube and unleash it!
Morning Break
Live Demo: Transform your Back End Business with Free Tools from Google
- Chris Smith, Chief Evangelist, & Contributing Editor, InmanNext, Inman News, @Chris_Smth and @InmanNext
- Ben Kinney, Operating Principle, Keller Williams Western Realty & Founder, Internet Marketing Specialist Designation
Google does a lot more than just search. During this hands on live session you will learn the best kept secrets that Google has to offer across their amazing (and mostly free) product line.
Top Five Zillow Tips to Get More Contacts
Nick Taylor, Partner Relations Manager, Zillow, @NickTaylor_
Learn easy (and free!) ways to market yourself on Zillow and increase the number of contacts you receive from this popular website.
Live Facebook Drill Down: Content Strategy
- Katie Lance, Social Media Director & Contributing Editor, InmanNext, Inman News, @katielance and @InmanNext
The difference between a successful real estate pro on Facebook and one who is not – is someone who has a content strategy. In this quick demo, learn how to take your Facebook presence from a one to a TEN!
Untangling the Web: Turning Confusion into Conversion
Jim Marks, President & Internet Anthropologist, Virtual Results, @jimmark
Facebook Profile, Facebook Business Page, Twitter, LinkedIn...WHERE DO I FIND THE TIME?!? Jim Marks, President of Virtual Results, the preeminent real estate website company, will share how agents can simplify their online strategy and create a significant internet presence in less time with less confusion.
11:50am -- 12:00pm
Quick AM Wrap Up – Inman REmessenger.com
- Chris Smith, Chief Evangelist, & Contributing Editor, InmanNext, Inman News, @Chris_Smth and @InmanNext
- Katie Lance, Social Media Director & Contributing Editor, InmanNext, Inman News, @katielance and @InmanNext
Lunch Break
There is an App for That
- Darin Persinger, Founder, ProductivityJunkies.com, @darinpersinger
There is an app for everything, it seems. That doesn't mean you have to use it. Eliminate "app hoarding" and zero in on the ones you need daily in your business. These apps will help you increase your productivity, business, track finances, etc.
How Conventional Media is Limiting YOUR Income and How to Break a 50-year Cycle
Presented by PNC Mortgage
- Jim Marks, President & Internet Anthropologist, Virtual Results, @jimmarks
Conventional Media has created a glass ceiling on your income for 50 years. In this rapid-fire, information packed session, Internet Analyst Jim Marks will explain how social media is changing the way that Real Estate professionals build better, BIGGER and more connected businesses.
Ads and Tagging
Chris Smith, Chief Evangelist, & Contributing Editor, InmanNext, Inman News, @Chris_Smth and @InmanNext
How Do You Nurture Your Clients?
- Presented by Lowe's
Live Facebook Drill Down: Avoiding a Social Media Disaster
Jimmy Mackin, Founder, MLSApp.com & Frugyl, @jimmymackin
It takes a lifetime to build a reputation and only one tweet to destroy it. Jimmy will show you how to uncover who is talking about you and where. He’ll share with you the tools that you need to know about, how to address a negative review and finally how to amplify a positive experience to turn it into word of mouth marketing gold.
How to Reach Consumers in a Technology Era: Be Conspicuous, Be Connected, Be Convenient
Learn how you can grow your business in a high tech era from Michael Callaghan, Vice President, Digital Marketing, Century 21
Anatomy of an Agent
Moderator:- Katie Lance, Social Media Director & Contributing Editor, InmanNext, Inman News, @katielance and @InmanNext
- Nick Taylor, Zillow, @NickTaylor_
- Glenn Sanford, eXp Realty LLC, @ceoglenn
- Michael Callaghan, Century 21
- Mauricio Umansky, The Agency
ReMessenger/Wrap Up
- Chris Smith, Chief Evangelist, & Contributing Editor, InmanNext, Inman News, @Chris_Smth and @InmanNext
- Katie Lance, Social Media Director & Contributing Editor, InmanNext, Inman News, @katielance and @InmanNext





